Our client is searching for a Director of Marketing. The responsibilities of this position include:
Working closely with company president to develop and implement overall marketing strategy, programs, positioning as well as messaging and collateral for new and existing products.
Analyze and monitor product market size, market share, competitor positions, revenue opportunities, as well as market trends.
Develop and reinforce marketing processes for interaction with Sales, Operations, and R&D.
Manage the content for the companys corporate website, including writing copy. Responsible for overseeing the websites search engine optimization strategy, including keyword analysis and link aggregation.
Annually manage the compilation of the company catalog overseeing all design changes.
Manage industry conferences, including conducting analysis of effectiveness and prioritization of exhibiting and attendance, product presentations, and booth design directions.
Management of all Marketing team members. |
